Meet your Neighbor ~ My conversation with Laura Michael of A Worthy Brand
Stories are important. They help build strength and community in the good times and the bad. There is such a power in sharing ones. Here at Metalhead by Design I embrace our diversity and the important pieces we bring to the table in telling our story. Join me in community and in celebration of one another.
Come on over and meet your Neighbor.....
Kimberly: Please tell me about yourself outside of business.
Laura: Honestly? There has not been a whole lot of me outside of my business lately. I used to be an actor and majored in theater arts in college. When I was young, I aspired to be a model and actor. I do miss it sometimes, but it just did not work out. It is probably for the best. It has been so long I would be terrified to get on stage now.
Kimberly: What was the path that lead you to start your business?
Laura: I experienced some loss and trauma. I was in such a dark place. I wanted to make my family gifts for Christmas and started with a large wood letter that I covered with silk flowers. I got the idea from seeing a shop on Etsy making them.
I HATED making it and I started thinking, "what could I make that I could sell?" I always loved fashion and accessories, so it just made sense. I have been reading fashion magazines since I was a teenager.
It kind of all hit me at once though. My good friend had started a business and that put the idea in my head. I have always been creative and crafty. I had several little businesses or projects you could call them as a kid.
It was 1.5 years of research and taking business courses before I ever even launched.
Kimberly: What do find is the most rewarding thing you get out of your business?
Laura: Seeing photos of my customers wearing my pieces. All the messages I get from my customers and getting to learn more about them.
Having my pieces worn at such a special occasion like a wedding makes me feel so lucky to be a part of it in some way.
Kimberly: What do you struggle with the must in your business?
Laura: Organization hands down. I have so many supplies and materials and it is hard to keep it all straight. Also, I struggle with sharing myself and my life with my followers. I sometimes do not think I am good enough. I guess I am a bit of a perfectionist. I am working on that though. I am also starting to show up more via IG stories which took a long time before I was comfortable with it to be honest.
Kimberly: What comes the easiest to you in your business?
Laura: Research! I am a total dork and spend hour and hours and days, months etc discovering trends and what is selling. And then I put my spin on it. I think I am good at identifying what sells. I am highly creative and have endless ideas.
Kimberly: What one thing you would do if you knew you would not fail?
Laura: Probably reach out to the media and get featured more. I would reach out to stores about getting my products into their shops.
Kimberly: When was the last time you did something for the first time?
Laura: When running a business, you do things for the first time all the time! Like I learned how to build my website from scratch, and I am not tech savvy.
Kimberly: What or who lights you up right now and why?
Laura: My customers and my dog. I babysit 2 dogs and so the 3 of them are what keep me company working from home in my home studio.
Also, fellow creatives and makers. I love being able to share their story with the world.
Kimberly: Who inspires you in business and why?
Laura: All the business owners who have come before me. I look up to so many of them. They have been in business a lot longer than me and are killing it! I get super inspired by them and how they come up with ways to create a loyal following.
Kimberly: What is your favorite book business or otherwise and why?
Laura: Big Magic. After listening to it on Audible it gave me the courage to go for it with my business and opening up via videos in my IG stories.
Kimberly: What is your favorite quote and why?
Laura: Brene Brown talked about Roosevelt's quote:
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”
Kimberly: Where do you see yourself in 3 years? (it can be in this business, an addition to, a whole new business or career)
Laura: I see my products in 100's of boutiques, I see myself being able to employ other women, and to one day offer a business for other women to make money in by selling my products like Paparazzi Jewelry or Stella & Dot. But not mass produced.
Kimberly: Is there anything that I missed that you would love to share with others?
Laura: I used to have an amazing 3-point shot! I used to live and breathe basketball from the age of 8 to my senior year.
Thank you so much Laura for letting me interview you. I love your goal of being in 100's of boutiques and believe it will happen.
Please check Laura out Here:
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